David Meerman Scott is the author of “The New Rules of Marketing and PR,” “Tuned In,” and the forthcoming book, “World Wide Rave.” Summary (David Meerman Scott) Three years ago, most companies were more interested in site usability and design for their site, not content. Marketers are still being trained that the way to get your information into the marketplace is to buy advertising and convince the media to write about you. With new media, you can technically get your message out there for zero cost
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It’s OK to be a dork online
Social media consultant Chris Brogan is one of the top 200 bloggers and considered one of the top 50 men in social media . Summary (Chris Brogan): Large companies know that their marketing dollars aren’t cutting it like they use to.
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Begin by listening
Joe Pulizzi is the founder and Chief Content Officer for Junta42 , a custom publishing and content marketing search engine and resource. Summary (Joe Pulizzi): Launch your own media network rather than surround somebody else’s voice (a traditional media outlet) with your messaging (ads). You don’t NEED to advertise with a traditional media network.
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Be the media rather than surround the media
Bill Ryan is the cofounder of Mandala , a branding and messaging services company. I sat down with Bill Ryan in his home in San Francisco to talk about how his business architects all the pieces of a company’s voice from branding to PR to messaging and to marketing
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Speed to cool