India Knowledge Process Outsourcing KPO » IT Firms

Respond to Reporters Immediately, If Not Sooner

admin — Fri, 27 Aug 2010 00:45:06 +0000

The reason public relations is so much more effective than advertising is because of the credibility factor. What is said in an ad, which you pay for, is controlled by you, whereas what is said about you (hopefully in a favorable light) in the media by an independent third party is free advertising for you and your firm. And, since you want good press, make friends with reporters

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Respond to Reporters Immediately, If Not Sooner

Still Not Offering Clients Alternative Fees? Beware!

admin — Fri, 20 Aug 2010 20:58:16 +0000

If you still don’t like the idea of offering clients alternative fees or value pricing options, then how about just letting the client decide how much they want to pay for legal services? WHAT!!!, you say.

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Still Not Offering Clients Alternative Fees? Beware!

Has Social Media Gotten Lawyers Out of Focus?

admin — Tue, 17 Aug 2010 19:16:33 +0000

There is a very interesting article by Anthony Green in Law Practice Today which talks about Web 2.0, Web 1.0 and social media in general. Not being one completing sold on all the hype surrounding social media, I agree with several points Green raises about the need to get back to basics. He (and I) recognize the role social media can and is playing.

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Has Social Media Gotten Lawyers Out of Focus?

Thinking of Hiring a Coach? Make Sure You’re Ready

admin — Tue, 27 Jul 2010 22:51:33 +0000

In my almost twenty-five years as a legal marketer, the biggest drawback to success in developing business has been the failure by lawyers to follow through on the strategies they develop. I’ve seen lawyers make stellar efforts in planning effective goals and objectives, only then to fail for the lack of implementation. That’s where a coach comes in

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Thinking of Hiring a Coach? Make Sure You’re Ready

Are Your Web Site Images Effective?

admin — Thu, 22 Jul 2010 22:27:30 +0000

Marketing professionals have for years gotten a pretty good laugh over the too often used pictures lawyers have on their web sites (and brochures). That is, courthouses, gavels, scales of justice, law books, etc . Can’t remember if I’ve mentioned before how boring and predictable these images are

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Are Your Web Site Images Effective?

Avoiding Grievances is Also Good Marketing

admin — Wed, 14 Jul 2010 20:05:39 +0000

Now there is a “rocket science” tip for ya. Is there any lawyer who doesn’t understand that ticking off a client undermines their marketing efforts? Heck, not only will a client with a grievance not give you any more business (or referrals), but they are more than certain to tell up to 10 people what a bad lawyer and human being you are

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Avoiding Grievances is Also Good Marketing

Top 10 Marketing Tips: No. 9 – Networking With Super-Connectors

admin — Wed, 07 Jul 2010 00:26:42 +0000

This week will conclude my encore postings of my Top Ten Marketing Tips from 2005 (due to my office and family moving back to my beloved North Carolina) with marketing tips No.

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Top 10 Marketing Tips: No. 9 – Networking With Super-Connectors

Top 10 Marketing Tips: No. 1 – Visit Your Client

admin — Tue, 22 Jun 2010 21:20:15 +0000

Due to my office and family moving back to my beloved North Carolina, my posts over the next couple of weeks will feature five of my Top Ten Marketing Tips , especially for those who may not have been reading this blog back in 2005: May 2, 2005 Top 10 Marketing Tips: No.

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Top 10 Marketing Tips: No. 1 – Visit Your Client

What Do General Counsel Want?

admin — Thu, 03 Jun 2010 23:46:50 +0000

A panel of in-house counsel at a recent meeting of the Rocky Mountain Chapter of the Legal Marketing Association discussed the Who, What, When, Where, Why and How’s of hiring outside counsel. Their discussion was summarized by Janet Ellen Raasch in an article that appears on JDSupra . What struck me was how we have heard it all before

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What Do General Counsel Want?

Survey: More Business Likely For Regional Firms

admin — Wed, 02 Jun 2010 01:55:41 +0000

While one recent survey says that “reducing spending (with outside law firms) is a top priority for corporate legal departments”, another says that regional firms may be in position to gain more work over BigLaw. Both surveys were reported by Law360 , the newswire for business lawyers.

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Survey: More Business Likely For Regional Firms