Referrals from clients or other sources accounts for at least 70% and 80% of new business for lawyers. I say that because three referral gurus say so , and based on my personal experience when I was an in-house marketer at two different law firms. Accordingly, it makes sense to market to referral sources on a regular basis.
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Why Marketing to Referral Sources is Important
As a follow-up to a recent article , the IT Industry is riding the wave of change in all fronts from operations upgrades and expansions to more adverse developments, and on what better board could it have ridden on but the outsourcing community. Outsourcing giants China and India take the lead in this revolution
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Tech and Outsourcing Industries Bound for More Business in 2010
A couple of years ago I had the opportunity to speak to a trial lawyers’ bar association. Not having a lot of experience on the plaintiffs’ side of marketing, I decided the best approach would be to get some insight into what the organization was hoping to learn about marketing
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Use a Secret Weapon for Your Next Presentation
In good times and in bad, getting noticed is obviously a critical factor in developing business. But especially in these economic times, it is even more crucial to be doing the kinds of things that allows your firm to stand out from the crowd. In a post entitled “Getting Noticed” my friend Thom Singer over at Some Assembly Required points out one simple way to do that
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How Can You Stand Out From the Crowd? Do Unto Others
A lot of mistakes made by lawyers when it comes to marketing and business development are pretty simple, and simple to overcome. They just must be recognized and dealt with. A reader sent along an email, which led me to an article by Kenneth Hardison of the Personal Injury Lawyers Marketing and Managing Association (PILMMA) that was short, to the point and worth sharing.
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7 Mistakes PI (and Other) Lawyers Make When Marketing
According to a feature article in this month’s InsideCounsel one consultant who helps clients structure alternative fee arrangements “estimates that only about 2% of total legal billings currently are being done on alternative basis – but he contends it’s an increasing trend.” That certainly isn’t a surprise.
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Is Widespread Use of Alternative Fees Still a Long Way Off?
Those lawyers who are serious about marketing and business development need to throw away their iPhone and stop with that social media stuff, and get back to basics. Okay, now that I have your attention, and before you “Baker Act” me (here in Florida people suspected of having mental problems can be incarcerated by the courts for up to 72 hours for a mental examination based on the recommendation of certain officials. And, I ain’t saying which officials
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Get Back To Basics: Throw Out That Technology
There are many who say when it comes to speeches, as for a lot of things in life, less is more. I’m not sure whether that’s based on lousy speeches, or by keeping it short, it’s easier to get your point(s) across more effectively.
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When It Comes To Public Speaking, Ignite Your Audience
IT giant IBM plans to hire about 5,000 people in India this year to scale up its BPO operations in the country. IBM hopes to cash in on the growth of the country’s services sector, which ranges from software-related services to looking after the HR aspects of some core manufacturing companies, reports quoted a senior IBM executive as saying. Newspaper and agency reports quote Selby Mascarenhas, senior advisory consultant with IBM Poland, as saying that the company would focus more in the service sector by opening more BPO centres in India
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IBM Hiring 5000 Bpo Employees
Yes, both these words share common initials, but in reality there is huge gap between India and Innovation. In past decade India has become a hub for outsourcing (specially in IT), and has shown some outstanding growth in fields like Telecom. But this post is specially for Internet Startups where all the action is happening today (both locally and Internationally)! I have recently started my startup journey and have experienced some fake expectations and harsh realities in past one year.
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Why In-dian startups stop In-novating?
The Hubble Space Telescope may be on the verge of finding the first evidence that spacetime is quantised The idea that spacetime is quantised at the Planck scale has been around for almost as long as physicists have attempted to reconcile general relativity and quantum mechanics. In the 1960s, John Wheeler coined the term quantum foam to describe the quantised structure of the universe at distances of around 10^-35 metres or so
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How Hubble Could Spot Quantum Foam
The best of the rest from the Physics arXiv this week: INTEGRAL – A Status Report Living Tissue Self-Regulation as a Self-Organization Phenomenon Ex-Vivo Detection of Neural Events Using THz BioMEMS Sample Genealogies and Genetic Variation in Populations of Variable Size Critical dynamics of Decoherence
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Mushrooms ‘n’ motors
Some lawyers not trained in business still miss the distinction between various terms used in conjunction with the general term “marketing.” Marketing is a process not an activity. It consists of many things that together make up marketing – including public relations and advertising, which simply put are tools of marketing. The main difference between “PR” and “advertising” is that the former is free advertising (except for the PR agency costs involved, if any) in the form of publicity (being quoted in articles, part of a feature articles, etc.) and are usually written by someone else
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Marketing vs. PR vs. Advertising
The latest evidence suggests that fingerprints process vibrations in the skin to make them easier for nerves to pick up. They may seem little more than digital decoration, but biomechanics have long known that fingerprints have at least one use: they increase friction, thereby improving grip. There have also been hints that fingerprints play a role in the sensation of touch.
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Fingerprints: Signal Processors for Touch
A unique type of nanodiamond could measure the flow of ions through an ion channel with unprecedented accuracy Ion channels play a crucial role in the workings of all living cells. The channels are proteins embedded in the cell membrane that act like pores, allowing certain kinds of molecules and ions to pass through while blocking others. Consequently, they play an important role in many biological processes in which rapid changes occur in cells, such as cardiac function, T-cell activation and pancreatic beta cell insulin release.
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Quantum Measurement Could Reveal Ion Flow Through Cell Membranes
If financial markets behave like nonlinear wave-like systems, then rogue waves are an inevitable consequence. On New Year’s Day 1995, a single giant wave hit the Draupner oil platform in the North Sea off the coast of Norway. By chance, the platform was fitted with laser measuring equipment which recorded the height of waves as they passed by
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Econophysicist Predicts Rogue Financial Waves
A new three-dimensional map of the Milky Way should give astronomers a unique insight into the formation and evolution of our galaxy. Mapping the galaxy is tricky business because of the inherent difficulties in measuring distances to stars. The problem boils down to determining the inherent brightness of a star, a property called its absolute magnitude
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New 3-D Map of the Galaxy Unveiled
The growing evidence that cells communicate with photons is generating an exciting new field of research. Last year, researchers at the Rush University Medical Center in Chicago showed that human cells in culture could synchronize their internal chemical processes even though they were mechanically, chemically, and electrically isolated from one another
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The Emerging Field of Biophotonic Communication
DNA repair machines may home in on the electrical signals created by mutations Here’s a curious puzzle involving DNA molecules. DNA is regularly damaged by ordinary wear and tear and the constant buffeting of ionising radiation. However, cells possess an extraordinary collection of molecular machines such as repair enzymes that rapidly identify the defects and repair them
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An Electronic Clue In The Mystery of DNA Repair
Consumer broadband service in Malaysia has been around for almost 10 years now, but it wasn’t until 2005/2006 that the stakes of the broadband service in Malaysia were increased. Until then, the only broadband service that consumers could count on was provided by state-owned incumbent, Telekom….. Compare your salary Use the IT salary benchmark wizard and know the average salary differences between different job functions
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M’sian broadband wars heat up